Partner OS · Air Canada · Canada One v2

Value returned Sandra · partnerships

$4.2M

Marketing-attributed bookings YTD · of $9.4M across all AC surfaces

▲ +18% vs prior year

8,214

Incremental bookings, certified experiences

−23%

CPA on co-branded vs standard creative

412K

Audience reach added · DACH Outdoors 30–55

Attributed value by channel

YTD · stitched through Canada One IDs

Discover Canada hub $1.6M

Campaign LP $1.1M

Paid social $780K

Display $460K

CTV $260K

84% of bookings stitched closed-loop — exposure → visit → booking → redemption. Privacy enforced at the DC layer.

Partnership health Sandra · partnerships

One view, no spreadsheets

Pilot tier Scale go/no-go review scheduled

Obligations

Signal sharing — anonymised search & booking signal into the Context Protocol · live since Feb
Live
Co-brand lockup — AC wordmark + DC seal on every distributed surface · 6 surfaces
In use
Quarterly review — Q3 QBR doubles as the Scale go/no-go · Sep 12
Scheduled

Governance standing

Data-sharing Privacy Certification clauses

86 days to renewal · Sep 30, 2026. Zero unresolved governance flags going into the QBR.

Audience studio Daniel · marketing

Build a segment, size it, push it

Certified audience data · privacy at the DC layer

Origin DACH Interest Outdoors History Prior AC long-haul → 412,000addressable

Pushed segments

Segment	Addressable	Destination	Last synced	Status
DACH Outdoors 30–55 Origin DACH · outdoors · prior AC long-haul	412K	Air Canada DSP	Today, 06:40	Active
UK Winter Escapes Origin UK · winter · YYZ routing	188K	Air Canada DSP	Yesterday	Active
FR Foodies YUL Origin FR · culinary · YUL routing	96K	Air Canada CDP	Jun 18	Paused

Campaign workspace Daniel · marketing

One brief in, launch-ready artifacts out

Every asset rights-cleared before it leaves the graph

Shoulder-season: Atlantic Canada, DACH + UK brief · routings YYZ/YUL · segment DACH Outdoors 30–55

1 Landing page Partner template, certified tiles populate live. rights-cleared · Verified by Destination Canada

6 Ad variants Display + social, tiles swap by visitor signal. rights-cleared · Verified by Destination Canada

1 Email stub Follow-up on captured interests. rights-cleared · Verified by Destination Canada

Optimise 2 underperforming tiles → swap suggested. Higher-ranked certified alternatives are ready — no re-trafficking.

Live surface demos (v1 prototypes)

Discover Canada hub Campaign LP Advertising Social Always-on

Data & signals Priya · insights

MCP console

Query the graph from any notebook

mcp> which experience categories convert best
     for first-time DACH visitors?

  category            conv.
  whale & wildlife    4.1%
  coastal stays       3.6%
  culinary            2.9%

  3 rows · certified inventory only · 240ms

Same server that feeds the hub and the ad variants — one graph, every surface.

Signal pipeline

Standing feed into the AC warehouse

Context Protocol fields mapped100%

Feed freshness99.2%

Closed-loop stitch rate84%

Segment definitions refresh overnight and auto-sync to the Air Canada CDP — no manual hand-off needed.